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Add Successful Content Planning for Middle Eastern Businesses

Susan Hirth 2025-12-20 16:48:53 +08:00
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Essential components:
* Formal vs. casual Arabic employment
* Regional accent distinctions fitting for the target audience
* Formal addresses employment portraying suitable honor
* Religious references used with sensitivity
* Figures of speech that connect with local culture
I dedicate at least two hours each week reviewing our competitors':
* Website architecture and user experience
* Articles and posting schedule
* Digital channels engagement
* User feedback and assessments
* Keyword tactics and performance
Last week, a business owner complained that his social media marketing was costing considerable sums of riyals with little performance. After reviewing his strategy, I found numerous critical errors that are surprisingly common among Saudi businesses.
Assisting a premium company, we identified that their Arabic branding was considerably lower quality than their English branding. After establishing balance between the linguistic approaches, they saw a 93% improvement in presence appreciation among Saudi audiences.
Key visual elements to evaluate:
* Suitable portrayal of people respecting traditional values
* Color choices with awareness of traditional meaning
* Architecture and landscapes that align with Saudi heritage
* Focus on particulars that demonstrate cultural understanding
* Heritage designs integrated tastefully
Recently, a business owner inquired why his blog posts weren't creating any inquiries. After analyzing his content marketing strategy, I found he was making the same errors I see many Saudi businesses repeat.
I suggest categorizing competitors as:
* Primary competitors (offering very similar offerings)
* Indirect competitors (with limited similarity)
* New disruptors (new companies with game-changing potential)
For a global fashion business, we created a regionally-focused digital branding methodology that included subtle local symbolism. This approach improved their relationship strength by one hundred sixty-seven percent in a short period.
Their strategy included:
* Snapchat: Dynamic brand personality
* Professional networks: Expertise-centered content
* Visual platforms: Lifestyle-oriented identity narrative
* Discussion networks: Opinion shaping
I use a simple tracker to monitor our competition's pricing changes weekly. This has already helped us to:
* Spot periodic price reductions
* Recognize package deal strategies
* Understand their value positioning
Start by identifying ALL your competitors – not just the obvious ones. Throughout our research, we identified that our most significant competitor wasn't the well-known brand we were monitoring, but a recent business with an innovative approach.
Essential delivery findings:
* After worship periods offering interaction possibilities
* After dark interaction increases substantially greater than international averages
* Weekend patterns significantly divergent from weekday connection
* Temporal shifts during Ramadan necessitating customized strategies
* Educational timetable impacts on particular audiences
For a high-end accommodation company, we implemented a messaging methodology with careful care with local dialect subtleties. This technique increased their engagement rates by one hundred eighty-seven percent.
I currently utilize several tools that have substantially upgraded our market intelligence:
* SEO tools to track competitors' keyword performance
* Brand monitoring platforms to follow competition's online presence
* Website analysis platforms to monitor changes to their websites
* Email capture to obtain their campaigns
A healthcare provider experienced a 178% improvement in identity awareness after executing a channel-tailored identity approach that understood the distinctive features of each online channel in the Saudi environment.
For a technology brand, we modified their international design elements to further resonate with Saudi visual tastes while keeping identity cohesion. This approach increased their design resonance by 124%.
Essential medium findings:
* WhatsApp as primary engagement mediums for user assistance
* Snapchat performing exceptionally well for particular audiences
* YouTube watching at substantially greater amounts than global averages
* Microblogging substantial effect on social conversation
* Visual platforms particularly effective for aspirational brands
Six months into business, our revenue were dismal. It wasn't until I chanced upon a comprehensive analysis about our market sector that I understood how ignorant I'd been to the competitive landscape around us.
When I launched my retail business three years ago, I was certain that our unique products would stand out naturally. I dismissed market research as superfluous – a decision that almost cost my entire business.
Last year, [Search Ranking Services Jeddah](https://Naklik.biz/otiliadors) I watched as three similar businesses poured resources into expanding their business on a certain social media platform. Their attempts failed spectacularly as the channel turned out to be a mismatch for our industry.