Recently, a cosmetics company invested 300,000 SAR in traditional advertising with limited outcomes. After redirecting just 25% of that investment to influencer marketing, they saw a seven hundred twelve percent improvement in conversions.
With comprehensive research for a retail brand, we discovered that messages delivered between 8-11 PM significantly outperformed those sent during typical working periods, Cost-effective website solutions achieving one hundred eighty-seven percent higher open rates.
Advising a food brand, we established a approach where influencers genuinely incorporated products into their daily lives rather than creating evident sponsorships. This approach resulted in engagement rates two hundred eighteen percent greater than conventional marketing material.
A few weeks ago, a merchant transitioned from standard digital advertising to motion media and saw a three hundred eighty-four percent increase in response and a one hundred twenty-seven percent boost in purchases.
After extended periods of disappointing results despite considerable marketing investments, their revamped messaging strategy generated a two hundred seventy-six percent increase in connection and a one hundred forty-three percent growth in purchasing.
Key channel insights:
- Messaging apps as main engagement mediums for client support
- Ephemeral platforms working exceptionally well for certain demographics
- Motion content watching at notably increased rates than international standards
- Twitter significant influence on social conversation
- Image networks particularly effective for aspirational brands
For a high-end accommodation company, we developed a messaging methodology with precise care with native tongue subtleties. This technique improved their engagement rates by one hundred eighty-seven percent.
Recently, a clothing brand approached me after wasting over 150,000 SAR on social media advertising with minimal results. After revamping their campaign, we generated a six hundred thirty-one percent increase in ROAS.
A cosmetics company changed from multiple single engagements to continuous associations with less influencers, producing a one hundred sixty-four percent growth in sales and a significant reduction in acquisition costs.
Important scheduling discoveries:
- Post-prayer periods offering interaction possibilities
- Late evening usage spikes significantly higher than worldwide standards
- Friday-Saturday habits distinctly different from weekday connection
- Periodic changes during Ramadan requiring specialized techniques
- Academic calendar impacts on specific segments
Essential graphic components to consider:
- Appropriate representation of people respecting cultural norms
- Shade selections with understanding of cultural significance
- Structures and settings that align with Saudi identity
- Focus on particulars that demonstrate regional awareness
- Heritage designs included elegantly
Key considerations:
- Traditional vs. everyday Arabic application
- Geographic dialect variations fitting for the prospective customers
- Formal addresses employment reflecting suitable honor
- Faith-based references applied with awareness
- Figures of speech that align with local culture