With extensive testing for a cuisine platform company, we identified that promotions delivered between evening hours substantially surpassed those shown during traditional prime times, achieving substantially greater conversion rates.
Last month, a entrepreneur asked me why his content weren't creating any leads. After examining his content marketing agency in saudi capital strategy, I identified he was making the same errors I see many Saudi businesses commit.
- Local knowledge - This is CRITICAL and often ignored. Saudi consumers engage with completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to connect effectively with the Saudi demographic you're targeting.
- Team members with Google and Meta certifications
- Focused departments (not one person doing everything)
- Proper organizational structures
- Experience with Saudi regulations and regulatory standards
A few days ago, a entrepreneur expressed frustration that his online presence was consuming massive amounts of riyals with minimal performance. After examining his tactics, I identified multiple critical errors that are extremely typical among Saudi businesses.
A few months ago, a retail chain invested over 200,000 SAR in conventional advertising with underwhelming results. After shifting just 30% of that spending to mobile marketing, they saw a dramatic improvement in foot traffic.
I'm running a small business meetup in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on entrepreneurial students, but professional certification and education matter enormously in this field.
The journey to finding the top marketing partner in the Kingdom isn't simple, but getting it right will transform your business results. Just make sure you learn from my mistakes rather than making your own!
When evaluating digital marketing services, don't be afraid to ask uncomfortable questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's ethics.
Last year, I was sitting in this luxurious office in Riyadh (you know, one of those places with the floor-to-ceiling windows and overpriced modern art), nodding along as an agency promised me the world. Six months and 50K SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the result I was hoping for! <20><><ED><A0><BE><ED>♂️
Look, I've been through the challenging experience of hiring the unsuitable marketing agency TWICE before eventually finding one that generated results. Believe me, it's a blunder you don't want to make when growing your brand in Saudi Arabia's challenging market.
- Honest reporting systems - My biggest issue with my previous agency was the confusion around results. Now we get regular reports that actually make sense, showing exactly what's performing and what isn't.
After my expensive education in what DOESN'T work, I've learned that finding the premier digital agency isn't about who has the most elegant office or the most polished presentation. It's about performance, communication, and grasping the unique Saudi market.
- Documented local success stories - Not just general case studies, but real results with Saudi businesses in your specific sector. When I spoke to our current agency, they showed me exactly how they helped a company resembling ours boost their Riyadh customer base by more than double in eight months.