A few days ago, a business owner complained that his social media marketing was costing thousands of riyals with minimal results. After examining his approach, I found multiple fundamental problems that are surprisingly common among Saudi businesses.
For a travel brand, we discovered that direct translation of their foreign queries resulted in highly unproductive investment. After implementing a locally-focused query strategy, their CPA dropped by seventy-three percent.
Using extensive testing for a meal service company, we discovered that campaigns delivered between 9-11 PM significantly surpassed those shown during typical peak hours, competitive Landscape analysis achieving substantially better sales.
- Relocated product visuals to the left area, with product details and purchase buttons on the right side
- Changed the image carousel to progress from right to left
- Implemented a custom Arabic typeface that kept legibility at various dimensions
Additional timing findings included:
- Lower rivalry during religious periods with steady results
- Higher engagement on weekends particularly after sunset prayers
- Temporal differences needing investment changes during Ramadan
- School schedule effects on specific sectors
With extensive testing for a meal service client, we found that promotions shown between night time significantly outperformed those shown during typical optimal periods, producing substantially higher conversion rates.
- Redesigned the data entry sequence to follow right-to-left thinking processes
- Created a Arabic-English data entry process with smart language changing
- Enhanced smartphone usability for one-handed Arabic input
Successful methods included:
- Sector analyses with Saudi-specific statistics
- Executive interviews with prominent Saudi professionals
- Implementation examples from regional initiatives
- Webinars addressing regionally-focused issues
For a public portal, we created specialized analytics that uncovered substantial disparities in engagement between Arabic-preferring and international tongue visitors. This intelligence led to specific improvements that increased total platform effectiveness by over seventy percent.
Essential classifications to create:
- Place-based groups within Saudi Arabia (behavior changes considerably between locations)
- Income brackets specific to the Saudi society
- Traditional adherence spectrum
- Digital sophistication levels
Essential bilingual indicators to analyze:
- Tongue changing habits
- Completion ratio variations by linguistic choice
- Abandonment locations in converted paths
- Lookup habits differences across languages
For a banking brand, we implemented a content series about household money management that included Shariah-compliant approaches. This information exceeded their earlier generic money guidance by over four hundred percent in connection.
- Repositioning CTA buttons to the right-hand portion of forms and pages
- Restructuring information hierarchy to move from right to left
- Redesigning user controls to align with the right-to-left scanning pattern
After considerable time of making decisions based on speculation, their enhanced analytics-based approach generated a significant increase in purchase ratio and a substantial reduction in marketing expenses.
For a banking client, we created a tailored analytics approach that featured Saudi-specific behavioral indicators. This technique revealed formerly invisible business potential that enhanced their income by 127%.
Effective approaches included:
- Emphasizing family values rather than personal benefits
- Including appropriate faith elements where suitable
- Adapting promotion language to align with Saudi traditional values
- Producing separate creative alternatives for diverse locations within the Kingdom
Key considerations included:
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Native-speaking creators for each language
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Regional customization rather than word-for-word transfer
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Consistent brand voice across two languages
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Language-specific best SEO companies in Saudi capital
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Distinctly mark which language should be used in each input field
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Automatically change keyboard language based on field requirements
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Position input descriptions to the right side of their connected inputs
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Confirm that error notifications appear in the same language as the intended input
Important components included:
- Handheld-optimized message presentations
- Click-to-call enhancements for speaking-oriented customers
- Application advertising for appropriate queries
- Technology-adapted landing pages
If you're developing or redesigning a website for the Saudi market, I strongly recommend working with designers who truly understand the complexities of Arabic user experience rather than just converting Western layouts.
Last month, a retail client contacted me after using over 250,000 SAR on unsuccessful PPC initiatives. After revamping their approach, we achieved a five hundred thirty-seven percent growth in advertising efficiency.