Important dual-language measurements to track:
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Tongue changing patterns
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Success percentage variations by language preference
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Drop-off points in translated journeys
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Lookup habits distinctions across languages
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Shifted product images to the left side, with product specifications and buy buttons on the right side
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Changed the photo slider to progress from right to left
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Implemented a custom Arabic font that preserved legibility at various sizes
Essential classifications to develop:
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Place-based groups within Saudi Arabia (behavior differs substantially between regions)
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Wealth levels specific to the Saudi economy
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Traditional adherence spectrum
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Digital sophistication degrees
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Choose fonts specifically designed for Arabic screen reading (like GE SS) rather than traditional print fonts
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Expand line spacing by 150-175% for enhanced readability
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Use right-aligned text (never center-aligned for main content)
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Avoid narrow Arabic typefaces that diminish the unique letter structures
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- Clearly mark which language should be used in each entry box
- Dynamically switch keyboard layout based on field requirements
- Locate field labels to the right of their corresponding inputs
- Ensure that error notifications appear in the same language as the intended input
In my recent project for a banking company in Riyadh, we found that users were frequently tapping the wrong navigation elements. Our eye-tracking revealed that their attention naturally progressed from right to left, but the primary navigation items were placed with a left-to-right hierarchy.
- Position the most essential content in the right upper section of the screen
- Organize page sections to advance from right to left and top to bottom
- Use more prominent visual importance on the right side of symmetrical layouts
- Confirm that directional icons (such as arrows) direct in the right direction for RTL layouts