A few weeks ago, Riyadh Digital marketing services a software company significantly enhanced their customer acquisition by moving away from typical content to a specialized information strategy designed specifically for Saudi consumers.
With extensive testing for a fashion retailer, we found that communications received between night time substantially surpassed those sent during standard working periods, generating 152% higher readership.
I'm running a small business meetup in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
Look, I've been through the frustrating experience of hiring the incorrect marketing agency TWICE before eventually finding one that generated results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's competitive market.
I still laugh when clients tell me they're using the "latest" digital marketing techniques but haven't updated their approach since 2022. The online environment has evolved dramatically in just the past year.
Recently, a retail client mentioned that their email marketing efforts were producing dismal results with open rates below 8%. After implementing the approaches I'm about to discuss, their open rates jumped to 37% and purchases rose by 218%.
Recently, a business owner expressed frustration that his online presence was costing considerable sums of riyals with little results. After reviewing his tactics, I pinpointed numerous fundamental problems that are surprisingly common among Saudi businesses.
For a banking company, we developed a information campaign about family financial planning that incorporated halal investment concepts. This information exceeded their earlier standard money guidance by over four hundred percent in response.
Essential features included:
- Reversed layouts for RTL scanning
- Language-specific fonts
- Locally appropriate graphics for each linguistic approach
- Consistent identity presentation across both versions
The most effective Saudi brands know that people don't distinguish in terms of mediums. My investment client experienced a substantial growth in potential customers after we connected their formerly separate touchpoints.
For a investment client, we implemented a online platform that thoughtfully integrated global practices with culturally appropriate aesthetic features. This strategy increased their visitor trust by 97% and conversions by 74%.
This involved:
- Prominent display of physical presence details
- Featuring of trusted transaction options like Mada
- Clear exchange processes with Saudi applications
- Arabic customer service options
For a high-end commerce customer, we created a sophisticated dual-language architecture that seamlessly modified structure, navigation, and information presentation based on the chosen language. This technique improved their audience connection by 143%.
For a digital service, we discovered that their English content was considerably better than their native information. After enhancing their Arabic content quality, they experienced a 129% increase in conversion rates from Arabic-speaking users.
After considerable time of mediocre performance with their global site, their optimized Kingdom-specific website created a 312% improvement in connection and a one hundred eighty-seven percent growth in sales.
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Proven local success stories - Not just generic case studies, but real results with Saudi businesses in your specific sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours grow their Riyadh Digital marketing services customer base by more than double in eight months.
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Transparent reporting systems - My biggest annoyance with my previous agency was the confusion around results. Now we get weekly reports that actually make sense, showing exactly what's succeeding and what isn't.
- Team members with Google and Meta certifications
- Dedicated departments (not one person doing everything)
- Proper project management systems
- Experience with Saudi compliance requirements and legal requirements
After my pricey education in what DOESN'T work, I've realized that finding the premier digital agency isn't about who has the most elegant office or the smoothest presentation. It's about results, communication, and comprehending the unique Saudi market.
During a marketing workshop in Khobar last month, I was shocked when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but industry qualifications and training matter enormously in this field.
A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and overpriced modern art), nodding along as an agency guaranteed me the world. Six months and 50,000 SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the outcome I was anticipating! <20><><ED><A0><BE><ED>♂️