Add Optimizing Geographic Targeting for Companies in Saudi

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A few days ago, a café proprietor in Riyadh lamented that his business wasn't visible in Google listings despite being highly rated by customers. This is a frequent challenge I encounter with local businesses throughout the Kingdom.
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Important elements:
* Extended consideration phases in Saudi buying paths
* Family influence aspects in purchase decisions
* WhatsApp as a substantial but challenging-to-attribute influence channel
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Last quarter, a retail client contacted me after using over 500,000 SAR on online advertising with disappointing outcomes. After revamping their methodology, we achieved a dramatic growth in value generated.
For a luxury brand, we created a Saudi-specific attribution framework that acknowledged the distinctive path to purchase in the Kingdom. This strategy discovered that their network spending were actually delivering 286% more returns than previously assessed.
Surprising findings:
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Important modifications:
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* Occasional buying behaviors recognition
* Prestige-motivated purchases evaluation