Important elements included:
- Native-speaking producers for each language
- Regional customization rather than direct translation
- Uniform brand voice across two languages
- Language-specific keyword strategy
Recently, a store group invested over 200,000 SAR in standard promotion with minimal returns. After transitioning just 30% of that spending to smartphone advertising, they saw a 328% growth in foot traffic.
Essential delivery findings:
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After worship periods offering engagement opportunities
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Night time activity peaks considerably more than worldwide norms
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Non-work day habits distinctly different from weekday engagement
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Periodic changes during religious occasions demanding customized techniques
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Educational timetable impacts on particular audiences
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Select fonts specially created for Arabic screen reading (like Dubai) rather than classic print fonts
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Enlarge line height by 150-175% for improved readability
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Set right-aligned text (never center-aligned for main content)
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Prevent narrow Arabic fonts that compromise the characteristic letter structures
Successful approaches included:
- Curating items suitable for Saudi expectations
- Adjusting item information to highlight aspects valued by Saudi customers
- Unique selections for cultural events
- Measurement adjustments for regional expectations
Critical changes included:
- Transparent shipping times for various areas of the Kingdom
- Multiple delivery options including expedited fulfillment in major cities
- Complete visibility with native updates
- Flexible rescheduling for arrivals
If you're building or redesigning a website for the Saudi market, I advise consulting specialists who truly understand the nuances of Arabic user experience rather than just translating Western layouts.
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Moved product visuals to the left area, with product specifications and buy buttons on the right
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Adjusted the image carousel to advance from right to left
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Added a custom Arabic font that preserved legibility at various dimensions
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Restructured the application process to match right-to-left user expectations
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Created a bilingual form system with automatic language switching
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Improved smartphone usability for right-handed Arabic text entry
As someone who has developed over 30 user-friendly Arabic Interfaces websites in the last half-decade, I can assure you that applying Western UX principles to Arabic interfaces simply doesn't work. The unique characteristics of Arabic text and Saudi user expectations require a specialized approach.
After years of mediocre outcomes despite considerable promotional expenses, their optimized engagement methodology created a 276% growth in engagement and a one hundred forty-three percent boost in conversion.
Important elements:
- Classical vs. colloquial Arabic employment
- Regional speech variations fitting for the intended users
- Honorifics employment portraying appropriate deference
- Spiritual allusions employed with sensitivity
- Metaphors that align with local culture
Recently, I was consulting with a major e-commerce platform that had poured over 200,000 SAR on a beautiful website that was failing miserably. The issue? They had simply translated their English site without addressing the essential design distinctions needed for Arabic users.
- Repositioning call-to-action buttons to the right-hand portion of forms and interfaces
- Restructuring content prioritization to move from right to left
- Redesigning user controls to follow the right-to-left scanning pattern
Key channel insights:
- Messaging apps as principal engagement platforms for user assistance
- Snapchat functioning extremely effectively for particular audiences
- YouTube viewing at significantly higher rates than international standards
- Microblogging significant impact on public discourse
- Instagram particularly effective for lifestyle brands
Important image aspects to evaluate:
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Suitable representation of persons respecting cultural norms
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Shade selections with consideration of local interpretation
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Architecture and landscapes that resonate with Saudi culture
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Attention to details that exhibit cultural understanding
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Traditional patterns integrated tastefully
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Place the most critical content in the right upper section of the viewport
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Organize content blocks to progress from right to left and top to bottom
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Implement more prominent visual importance on the right side of equal layouts
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Confirm that directional icons (such as arrows) point in the appropriate direction for RTL interfaces
For a investment client, we implemented a information campaign about family financial planning that featured halal investment concepts. This material exceeded their previous generic investment tips by over four hundred percent in engagement.
Successful methods included:
- Industry reports with locally-relevant statistics
- Management discussions with respected Saudi experts
- Implementation examples from regional initiatives
- Virtual events discussing Saudi-specific concerns