Recently, a eatery manager in Riyadh expressed frustration that his establishment wasn't visible in Google listings despite being popular by customers. This is a common problem I encounter with regional companies across the Kingdom.
A skincare retailer shifted from numerous one-time collaborations to continuous associations with fewer influencers, resulting in a one hundred sixty-four percent increase in purchases and a significant decrease in marketing expenses.
After partnering with three separate international agencies that were unable to deliver results, my company finally partnered with a specialized digital marketing company ThreeSixty Agency Riyadh. The disparity in results was astonishing.
Advising a restaurant chain, we created a technique where influencers genuinely incorporated products into their regular routines rather than generating clear promotions. This method generated interaction levels significantly better than standard advertising content.
I still laugh when clients insist they're using the "latest" digital marketing strategies but haven't revised their methods since 2022. The online environment has transformed completely in just the past year.
For a high-end retailer, we developed a traditional classification methodology that uncovered five distinct traditional categories within their consumer base. This approach improved their promotion results by 178%.
Recently, a skincare retailer allocated 300,000 SAR in traditional advertising with disappointing returns. After redirecting just 25% of that investment to influencer marketing, they experienced a seven hundred twelve percent increase in sales.
Essential classifications contained:
- Cultural conservatism scale
- Faith dedication intensities
- Home arrangement differences
- Connection to international influences
- Regional identity strength
After considerable time of applying generic population divisions, their new Saudi-specific division strategy generated a significant improvement in promotion results and a one hundred sixty-three percent decrease in advertising spending.
Essential classifications contained:
- Individual vs. collective decision patterns
- Information gathering extents
- Price sensitivity differences
- Brand loyalty inclinations
- New concept acceptance rates
For a doctor's office in Jeddah, we improved their local visibility by nearly one hundred percent by ensuring their business information was perfectly matching in both Arabic and English on all directories.
The most successful Website Design pricing Saudi brands recognize that people don't distinguish in terms of channels. My investment client experienced a substantial improvement in prospects after we unified their previously separate touchpoints.
Valuable approaches contained:
- City-specific classifications beyond standard zones
- District-based targeting
- City vs. countryside differences
- Expatriate concentration zones
- Traveler areas vs. resident communities