A few days ago, a company director expressed frustration that his platform strategy was costing considerable sums of riyals with minimal return. After examining his strategy, I identified multiple fundamental problems that are extremely typical among Saudi businesses.
I remember the surprise on my brother-in-law's face when he was handed a quote for seventy-five thousand SAR for his company website. "It's just a site!" he exclaimed. Two months later, he ended up with a bargain 3,000 SAR site that appeared unprofessional and didn't attract a single lead.
Essential components:
- Longer consideration phases in Saudi conversion routes
- Group decision elements in buying choices
- WhatsApp as a significant but difficult-to-track impact medium
- In-person confirmation as the ultimate buying stage
A friend who runs a restaurant in Riyadh at first was shocked at the added 12,000 SAR for an appointment system, but later told me it became profitable within a quarter by decreasing staff time spent on phone reservations.
For a high-end retailer, we developed a Saudi-specific attribution approach that acknowledged the special buying journey in the Kingdom. This approach revealed that their social media investments were genuinely producing nearly three times more value than formerly measured.
In a business gathering in Riyadh, I surveyed 17 entrepreneurs about their website development experiences. The price range was remarkable – from 2,500 SAR for a simple site to over 150,000 SAR for complex e-commerce platforms.
My family member Ahmad at first selected the most affordable quote for his company website, only to find out later that it omitted content development – adding an unforeseen 8,000 SAR charge for expert copywriting.
I visited a web design studio in Jeddah last month where they displayed me the difference between their themed and unique projects. The aesthetic difference was instantly apparent – the bespoke sites felt unmistakably more refined and impactful.
Instead of focusing solely on getting the cheapest price, consider the possible results that a professional website will produce for your business. A professionally created site is an asset that will continue paying dividends UI/UX for Middle Eastern markets years to come.
Not long ago, my colleague Nora got quotes varying between 22,000 to 58,000 SAR for virtually the same company website. The variation? The more expensive quotes featured bespoke design elements rather than themed methods.
Remarkable results:
- Temporary channels surpassing Visual platforms for specific items
- Night digital marketing company Riyadh significantly exceeding morning efforts
- Motion media delivering superior ROI than static visuals
- Handheld efficiency surpassing desktop by significant differences
For a clothing retailer, we executed a detailed medium performance analysis that revealed their most effective channels were entirely distinct from their international trends. This insight enabled a shift of budget that enhanced their overall ROI by over two hundred percent.