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+Last month, a company director questioned me why his content weren't creating any leads. After examining his publishing plan, I found he was making the same blunders I see countless Saudi businesses make.
+
+In my latest project for a investment company in Riyadh, we found that users were repeatedly clicking the wrong navigation options. Our user testing showed that their attention naturally progressed from right to left, but the main navigation elements were positioned with a left-to-right hierarchy.
+
+* Reorganized the data entry sequence to follow right-to-left user expectations
+* Developed a bilingual input mechanism with intelligent language toggling
+* Improved touch interfaces for one-handed Arabic typing
+
+With comprehensive research for a meal service client, we found that campaigns shown between evening hours significantly outperformed those shown during standard optimal periods, achieving one hundred sixty-three percent better purchases.
+
+* Explicitly indicate which language should be used in each entry box
+* Dynamically adjust keyboard language based on field requirements
+* Locate form text to the right side of their connected inputs
+* Verify that system feedback appear in the same language as the intended input
+
+* Repositioning CTA buttons to the right area of forms and screens
+* Rethinking information hierarchy to move from right to left
+* Redesigning interactive elements to match the right-to-left reading pattern
+
+As someone who has created over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces fails miserably. The special features of Arabic language and Saudi user behaviors require a totally unique approach.
+
+* Select fonts specially created for Arabic digital display (like GE SS) rather than traditional print fonts
+* Expand line leading by 150-175% for enhanced readability
+* Implement right-oriented text (never centered for body text)
+* Stay away from narrow Arabic typefaces that diminish the distinctive letter shapes
+
+A few weeks ago, a apparel company contacted me after spending over 150,000 SAR on online marketing with minimal outcomes. After restructuring their campaign, we produced a 631% growth in advertising efficiency.
+
+Last month, a store owner contacted me after wasting over 300,000 SAR on unsuccessful digital promotion. After restructuring their campaign,  [organic traffic Boost Jeddah](http://Nas.Bi1Kbu.com:8418/enriquegullett) we generated a four hundred seventy-three percent improvement in ROAS.
+
+* Relocated product images to the left area, with product specifications and purchase buttons on the right-hand side
+* Adjusted the product gallery to move from right to left
+* Implemented a custom Arabic font that preserved clarity at various scales
+
+A few weeks ago, I was advising a large e-commerce platform that had spent over 200,000 SAR on a beautiful website that was failing miserably. The reason? They had just converted their English site without considering the essential design distinctions needed for Arabic users.
+
+* Position the most important content in the right upper area of the viewport
+* Structure content blocks to advance from right to left and top to bottom
+* Implement stronger visual emphasis on the right side of balanced compositions
+* Verify that indicating icons (such as arrows) orient in the correct direction for RTL interfaces
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