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Add Powerful Network Planning for Saudi Brands

Freeman Beckwith 2025-12-16 14:53:58 +08:00
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As someone who has created over 30 Arabic websites in the last half-decade, I can confirm that applying Western UX principles to Arabic interfaces fails miserably. The unique characteristics of Arabic script and Saudi user behaviors require a totally unique approach.
Not long ago, my family-owned business was fighting to reach new customers. Our website was completely hidden in Google search results. That's when I chose to explore professional search engine optimization.
For a software company, we adjusted their global visual identity to more closely match Saudi visual tastes while maintaining brand consistency. This approach enhanced their brand appeal by over one hundred twenty percent.
Helping a restaurant chain, we established a publication approach that integrated regional tastes with world-class production, generating response metrics significantly higher than their former approach.
Recently, my friend's web-based business was struggling in search results even with providing excellent products. After implementing the strategies I'm about to describe, his search visits increased by one hundred sixty-four percent in just two months.
Present channel preferences in Saudi Arabia:
* Image network: Primary for fashion brands
* Ephemeral platform: Extremely popular with youth demographics
* Conversation platform: Strong for announcements and community dialogue
* Short video: Rapidly growing especially with Gen Z audiences
* LinkedIn: Useful for corporate engagement
For a premium company, we discovered that Snapchat and Instagram significantly exceeded Meta for engagement and purchases, leading to a focused reallocation of effort that increased complete effectiveness by over one hundred fifty percent.
* Select fonts purposely developed for Arabic on-screen viewing (like Boutros) rather than conventional print fonts
* Increase line leading by 150-175% for better readability
* Implement right-aligned text (never centered for main content)
* Avoid narrow Arabic typefaces that reduce the unique letter forms
* Reorganized the form flow to align with right-to-left user expectations
* Created a bilingual form system with intelligent language switching
* Improved mobile interactions for right-handed Arabic input
With comprehensive research for a retail brand, we found that content published between night time dramatically outperformed those published during typical peak hours, generating one hundred forty-three percent better engagement.
After years of disappointing connection with their potential customers, their enhanced platform approach created a significant improvement in engagement and a one hundred eighty-seven percent rise in online visitors.
Last month, I was advising a major e-commerce platform that had spent over 200,000 SAR on a stunning website that was failing miserably. The issue? They had merely transformed their English site without accounting for the basic experience variations needed for Arabic users.
During a marketing workshop in Eastern Province last month, I was astonished when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and training matter enormously in this field.
Let me tell you, I've been through the hellish experience of hiring the wrong [marketing agency in Saudi Capital](https://Legalbeaglesubpoena.com/2015/07/02/technology-changing-laws/) agency TWICE before eventually finding one that generated results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's demanding market.
Helping a luxury brand, we found that their Arabic branding was substantially inferior than their foreign language identity. After establishing consistency between the verbal identities, they achieved a 93% improvement in brand perception among Saudi consumers.
A healthcare provider saw a significant growth in identity awareness after implementing a channel-tailored identity approach that recognized the unique elements of each digital platform in the Saudi environment.
Their technique included:
* Ephemeral platforms: Energetic presence elements
* Professional networks: Expertise-centered information
* Image networks: Lifestyle-oriented presence development
* Twitter: Perspective sharing
* Created a numerical presentation system that accommodated both Arabic and English numerals
* Restructured charts to read from right to left
* Implemented graphical cues that corresponded to Saudi cultural connections
For a global fashion company, we created a regionally-focused digital branding methodology that featured elegant traditional elements. This strategy increased their emotional connection by one hundred sixty-seven percent in only half a year.
When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you THE COMPLETE STORY about an agency's ethics.